About i‑sieve
Born in a research centre. Built for the open web.
i‑sieve technologies is a technology company specialising in the automatic identification and classification of online multimedia content.
Incorporated in late 2004 by four prominent researchers in the field, as a spin‑off of NCSR “Demokritos”, the largest public research centre in Greece, i‑sieve has developed a suite of tools specifically targeted at online data identification, collection and semantic analysis.
Our innovative “Method for probabilistic information fusion to filter multilingual, semi‑structured and multimedia electronic content” was awarded a patent in May 2005.
- 2004Incorporated as a spin‑off of NCSR “Demokritos”, Athens.
- 2005Patent awarded for probabilistic information fusion across multilingual, multimedia content.
- 2009Buzzsense launched: total exposure tracking across text, video, audio and print.
- Todayi‑sieve technologies LIMITED, Dundalk, Ireland.
Case study · 26 August – 2 September 2009
London Climate Camp
A protest organised via social media, with the location kept secret until the last minute. We tracked reaction to the companies named by participants and observers.
2,800
Relevant references
tweets, blogs, forums, web pages
311
Named specific companies
1,700
Relevant tweets
104 with company opinions
Web references · all companies
Web references · Shell
Twitter · Shell
Share of company opinions on Twitter (@climatecamp)
- Shell50%
- BP44%
- Guardian3%
- Chevron2%
- Exxon1%
Where Shell was referenced on Twitter we saw 60% negative and 40% neutral, and 0% positive.
“Live from Climate Camp: four activists have climbed onto Shell entrance and removed ‘S’ on sign so it reads hell centre”
twitter.com/standardnews · negative“I think everyone’s aware of the hypocrisy of these events”
leonneal.com · negative“Remember when Shell used to sponsor Wildlife Photographer of the Year?”
ameliasmagazine.com · neutral